Sales Without Selling
Built specifically for financial advisers, IFAs, financial planners and wealth managers who want more effective client conversations without pushy selling techniques.
EXCELLENT Based on 62 reviews Posted on Martin Pemberton03/06/2026Trustindex verifies that the original source of the review is Google. Sales is one of those things, it’s a tricky one isn’t it? businesses don't like talking about money, they don't like selling, they don't want to be pushy. After just one hour with Ian, everything changed. He explained how we could market ourselves by introducing VALUE to our clients. And the way he explained it was so simple, that it suddenly clicked in our minds and managed to get six new clients off the back of just one hour with Ian. Ian has given us clarity of our value. Thank you IanPosted on Andrew Laws23/02/2026Trustindex verifies that the original source of the review is Google. I already knew Ian was talented because of the engaging content he publishes. However, it was only after spending time in a training session with him that I truly understood how valuable he is to my business. If you are struggling to achieve the sales figures you want – or if you find yourself being "ghosted" by prospects as soon as you have sent a quote – you need to speak to him. The value here goes beyond simple clarity. There is no "tricksy" sales nonsense involved. Instead, Ian provides logical, straightforward frameworks that are incredibly easy to follow. It is no exaggeration to say that the training I did with Ian revolutionised my approach. I have been in business and involved in sales for a long time, and I only wish I had met him when I first started. It would have saved me a great deal of heartache and frustration.Posted on Nigel Hartland30/01/2026Trustindex verifies that the original source of the review is Google. “From first meeting Ian at a network event I knew he was someone that I would enjoy working with. His passion and knowledge of his subject is infectious. I’ve had numerous sessions with Ian regarding the topic of Sales and found Ian to be very empathetic on this issues of selling and how to approach an often difficult subject. The concept of explaining issues as a choice: 6 year old easy or really difficult is brilliantly effective and really helps demonstrate how important it is to make the “selling simple” Ian clearly has many real world experiences that he draws on anecdotally to explain his concepts. He uses humour appropriately to help deliver his sessions. His videos on LinkedIn whilst being humorous are very cleverly put together and really engaging in to the issues of selling - Ian clearly has a knack of making the concepts enjoyable I would wholeheartedly recommend Ian as someone to work with if you want to demystify the concept of sales and how you can improve your techniques for engaging with customers.” I'd like to add that Ian has continued to be a source of support with Sales and it cannot be over emphasised the importance of simplifying concepts for people and how effective that is when dealing with customers, something that Ian excels at.Posted on John Hall13/01/2026Trustindex verifies that the original source of the review is Google. Ian’s review of our prospect meetings was immediate and transformative. He showed us exactly how to simplify our approach and cut the jargon, which directly led to a massive increase in effectiveness. Since implementing his advice, we've had a 100% success rate, signing every prospect seen. A highly valuable consultation.Posted on Najinder Devgun13/01/2026Trustindex verifies that the original source of the review is Google. I have been using Ian as a Sales Coach for two months now. I have always been able to convert prospects who come via a warm referral, but I have struggled to convert cold prospects that come through marketing efforts. I started by booking one of his value hour sessions, and I then decided to book his twelve-week course. If you are a financial advisor (pensions, investments, mortgages, etc.), then Ian is definitely for you. Ian, as he loves to remind you, has a degree in mathematics (only joking Ian!). He understands number-based concepts extremely well, he also teaches you how to communicate numbers to people in a simple way. As he says, confused people don't buy. Ian also works very hard to understand the value of your particular service or product. The more you give Ian in terms of what you do, how you do it, and why you do it, the more he helps you. After 9 weeks, I am starting to see more conversions and better relationships. Also, my confidence has increased.Posted on Billy Mollison27/11/2025Trustindex verifies that the original source of the review is Google. I have worked with Ian on many occasions, and attended his 1-2-1 and group training sessions, both of which I will continue to do as my business evolves. Ian has completely changed my approach to selling. His message is straightforward, no jargon, no complicated language. He has taught me the benefit of keeping things simple, and it has been beneficial to me in respect of the confidence to persuade people to buy what I offer rather than sell to them. I highly recommend Ian - he provides great advice, it's cost-effective, and it provides value no matter what size of business you represent.Posted on Clare Gibson24/11/2025Trustindex verifies that the original source of the review is Google. Whether you hate selling or don’t, working with Ian is a game changer. I have learnt so many things I didn’t even know I needed, and I can confidently say you will too. More than IanGenius, he’s IanValuable. Chat with him, he’s got a wealth of resources and a uniquely effective approach to helping your business to better serve your clients.Posted on Alun Hurn15/10/2025Trustindex verifies that the original source of the review is Google. I am near completion on Ian's Effective Sales Conversations course, in fact we should be finished however Ian felt that he needed to give me a few more sessions to ensure I'm comfortable. I'm not exaggerating when I say it’s transformed how I approach my pitch and my approach to new business development. Before the course, my pitch often felt like a price list with a bit of polish. Now, it's a clear, confident explanation of the value I bring, without the fluff or the hard sell. Ian's given me a simple, practical framework (bespoke to my business ) that’s helped me cut through the noise and speak directly to what matters to potential clients. This training didn’t just improve my pitch, it made it land. If you’re tired of being seen as “just another option” and want to stand out for the right reasons, I’d absolutely recommend working with Ian, he's a genius (excuse the pun). Thank you so much Ian 🙏Posted on Erika Plepyte14/10/2025Trustindex verifies that the original source of the review is Google. The training really gave me clarity and simplicity around my offers. It helped me see the mistakes I’d been making and understand the sales process in a completely new way – a way that feels natural and genuine, not like traditional pushy sales methods. What I love most is his concept of explaining everything in a simple way – almost like you’re explaining it to a five-year-old. It really makes you realise how much jargon we use in our industries, and how people outside of it (our ideal clients) often don’t understand what we mean. His examples are easy to relate to, and he breaks things down in a way that actually sticks. I highly recommend this training. I enjoyed every single session and walked away with so many practical insights I can actually use.Posted on abiolavic9902/11/2024Trustindex verifies that the original source of the review is Google. As his name suggests, Ian Genius truly lives up to the moniker! Appointment setter Julian Whiting introduced me to Ian, and from the moment we met online via Zoom, his infectious enthusiasm was impossible to resist. Ian's skills as a sales coach, honed through years of experience, are undeniable. I found his course to be incredibly helpful when pitching products to potential customers. Ian has a remarkable ability to simplify the art of product pitching, making it more precise, clearer, and ultimately more effective. Thanks to his guidance, our customers find our products irresistible. What sets Ian's coaching apart is how he helps communicate the essence of my business and product descriptions. His approach to sales coaching is both comprehensive and tailored, ensuring that the unique nature of each business shines through in every pitch. I wholeheartedly recommend Ian Genius to anyone struggling with product pitching. His expertise and engaging teaching style can transform your sales approach and boost your confidence in presenting your products.
Most financial advisers give valuable advice, but prospects do not always understand why it matters.
Prospects say they'll think about it, then delay, disappear or never make a decision.
Clients choose the lowest fee, the smallest plan or no advice at all, even when your recommendation is right for them.
You know your advice has long term value, but fee conversations can still feel uncomfortable.
Many financial advisers offer valuable advice but struggle to make that value feel clear, simple and urgent.
Talking about advice fees, ongoing service and recommendations can feel uncomfortable.
Prospects do not always understand your advice process, recommendations or long term value.
When clients do not understand the value of advice, they compare fees instead.
Confusion causes hesitation.
Hesitation becomes I'll think about it.
I'll think about it. becomes weeks or months of delay.
Delay often ends in ghosting.
The goal isn't to become a pushier financial adviser.
The goal is to help clients make better financial decisions.
Practical tools financial advisers can use immediately in client meetings, discovery calls and recommendation conversations.
Most sales training focuses on selling.
This sales training for financial advisers focuses on helping clients make better buying decisions.
Sales training is for financial advisers who want better client conversations without traditional, pushy selling techniques.
Financial advisers
and IFAs
Wealth managers
Financial planners
Mortgage advisers
Advice firms
Whether you are an independent financial adviser, financial planner, wealth manager, mortgage adviser, equity release adviser or part of a financial advice firm, the principles apply to you.
In 1998, I graduated from Nottingham University with a Maths degree, no sales experience and absolutely no confidence in selling.
A Christmas temp job in a phone shop changed everything. Instead of learning sales techniques, I became obsessed with one question:
How do I make it easy for clients to buy?
That simple idea helped me become the UK's top phone seller in that chain and launched a sales career spanning 26 years.
Today, I help financial advisers turn hesitant prospects into committed clients through clearer communication, stronger value conversations and better buying decisions.
Three 2 hour live, engaging online sessions designed to help financial advisers improve client conversations, explain value and reduce hesitation.
9.30am – 11.30am
Learn how to discuss advice fees, recommendations and ongoing service with confidence without feeling pushy or salesy.
12.00pm – 2.00pm
Learn how to simplify your advice message so clients understand it, remember it and act on it.
2.30pm – 4.30pm
Help clients understand the value of advice so fees become less of a barrier and better decisions become easier.
Live online 1on1 sales training for financial advisers • Session recordings included • Notes included
Learn to turn hesitant prospects into committed clients without pushy sales techniques.
Investment
£899
Full day sales training covering Confidence, Clarity and Value for financial advisers.
(f2f training also available + other training options)
✅ 6 hours of live training
✅ Practical exercises
✅ Actionable frameworks
✅ Session recordings included
Common questions about sales training for financial advisers.
Yes. This sales training for financial advisers is designed for advisers who dislike pushy sales techniques. The focus is on helping clients make better financial decisions through clearer communication, stronger value conversations and less confusion.
Yes. One of the three core areas focuses on value. You will learn how to explain your advice, process and ongoing service more clearly, so prospects are less likely to compare you purely on fees.
No. The training is suitable for financial advisers, IFAs, financial planners, wealth managers, mortgage advisers and advice teams at any stage. No previous sales training is required.
The training focuses on Confidence, Clarity and Value. Together, these help you improve client conversations, communicate advice more clearly and help clients make better buying decisions without traditional pushy selling techniques.
Yes. The sessions are recorded, so you can revisit the material afterwards and review anything you want to apply in your own client conversations.
It is practical. You will leave with frameworks, examples and ideas you can use immediately to improve how you discuss advice, recommendations, fees and value.
Most sales training focuses on scripts, objections and closing techniques. This focuses on how clients think, decide and buy advice. The aim is to make buying easier, not to pressure people into decisions.
Book a call with Ian and you'll discuss your advice business, your client conversations and whether this sales training for financial advisers is the right fit for you.
I deliver individual sales training and group sales training over Zoom as well as onsite in-person sales training for financial advisers, wealth managers, financial planners, insurance brokers, accountants, financial services, estate agents, real estate and mortgage advisers
I deliver corporarate sales training programs and sales training courses in London, sales training courses in Nottingham and across the UK.
This can be for non-sales professionals, such as customer services, IT department, Marketing, general staff, directors. I also offer B2B sales training
I also supply sales training for people who hate selling and my sales training programs are part of my sales training UK and sales training online courses
I deliver Sales training for teams (both sales teams and non-sales teams) across the UK:
I deliver sales training for financial advisers including the following locations:
Sheffield, Bristol, Exeter, North Hykeham, Westminster, Canary Wharf, Chelsea, Mayfair, City of London, Kensington, Shoreditch, Paddington, Camden, Hammersmith, Soho, Stratford and across the UK
I deliver sales training for small businesses across multiple industries sales training to small businesses including solicitors, recruitment consultants, SaaS companies, telecoms companies, education providers, private healthcare providers, cybersecurity, the automotive industry, manufacturing companies, law firms, construction businesses, retail businesses, hospitality businesses, consultants, logistics companies, IT Companies and marketing agencies
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