In just one session, he opened up my whole sales pitch game in such a "simple way"
Daniel Jacobs - Cyber Security

Sales conversations fizzling out?
Guide your team to confidently turn conversations into clients
Struggling to demonstrate value?
Ensure your team to convey the
true impact of your service
Fed up when prospects focus on cost?
Enable your team to shift conversations
to value instead of price
Feel slimy talking about money?
Empower your team to confidently discuss money with natural conversations
Clients picking more affordable packages?
Equip your team to increase conversions
of your premium service
Want to charge more for your services?
Help your team to enhance their pricing conversations and justify their worth
Convert more leads into high-paying clients
Drive clients to fully embrace your premium services
Stop discounting — charge what your expertise is worth
Fill your pipeline with high-value leads that convert faster
Turn existing clients into your hottest source of new leads

EXCELLENT Based on 55 reviews Posted on Alun Hurn15/10/2025Trustindex verifies that the original source of the review is Google. I am near completion on Ian's Effective Sales Conversations course, in fact we should be finished however Ian felt that he needed to give me a few more sessions to ensure I'm comfortable. I'm not exaggerating when I say it’s transformed how I approach my pitch and my approach to new business development. Before the course, my pitch often felt like a price list with a bit of polish. Now, it's a clear, confident explanation of the value I bring, without the fluff or the hard sell. Ian's given me a simple, practical framework (bespoke to my business ) that’s helped me cut through the noise and speak directly to what matters to potential clients. This training didn’t just improve my pitch, it made it land. If you’re tired of being seen as “just another option” and want to stand out for the right reasons, I’d absolutely recommend working with Ian, he's a genius (excuse the pun). Thank you so much Ian 🙏Posted on Erika Plepyte14/10/2025Trustindex verifies that the original source of the review is Google. The training really gave me clarity and simplicity around my offers. It helped me see the mistakes I’d been making and understand the sales process in a completely new way – a way that feels natural and genuine, not like traditional pushy sales methods. What I love most is his concept of explaining everything in a simple way – almost like you’re explaining it to a five-year-old. It really makes you realise how much jargon we use in our industries, and how people outside of it (our ideal clients) often don’t understand what we mean. His examples are easy to relate to, and he breaks things down in a way that actually sticks. I highly recommend this training. I enjoyed every single session and walked away with so many practical insights I can actually use.Posted on abiolavic9902/11/2024Trustindex verifies that the original source of the review is Google. As his name suggests, Ian Genius truly lives up to the moniker! Appointment setter Julian Whiting introduced me to Ian, and from the moment we met online via Zoom, his infectious enthusiasm was impossible to resist. Ian's skills as a sales coach, honed through years of experience, are undeniable. I found his course to be incredibly helpful when pitching products to potential customers. Ian has a remarkable ability to simplify the art of product pitching, making it more precise, clearer, and ultimately more effective. Thanks to his guidance, our customers find our products irresistible. What sets Ian's coaching apart is how he helps communicate the essence of my business and product descriptions. His approach to sales coaching is both comprehensive and tailored, ensuring that the unique nature of each business shines through in every pitch. I wholeheartedly recommend Ian Genius to anyone struggling with product pitching. His expertise and engaging teaching style can transform your sales approach and boost your confidence in presenting your products.Posted on Lisa Richardson20/05/2024Trustindex verifies that the original source of the review is Google. If you're thinking about doing Ian's Sales Course, that's exactly the right thing to do. Its a really practical, easy to understand course. It gives you lost of great ideas, really good question, answer, engagement, all the way through. It leaves you with lots of things that you can get to grip with, as far as your wording, your scripting, how to deliver, how to have thought through your value. Highly recommended. Do it, sign up now. If you fear that you might be missing out on profitable opportunities in your business - DM Ian and he'll do wonders for your sales figures!Posted on Daniel Wickens20/05/2024Trustindex verifies that the original source of the review is Google. Genius by name, genius by nature! I had the pleasure of meeting Ian over the course of several months on the networking scene and decided to have a couple of sessions with Ian to see how he could help me improve the results from networking and other lead generation activities. By the end of our first session we had uncovered areas to improve both my pitch and discovery calls with example scripts and guidance to move forward and improve conversations and the conversion rates. Ian has provided further support to provide simple tips to make the marketing message simpler, more conscience and move the business forward. I would have no hesitation recommending Ian Genius if you are looking to increase your sales and drive your business forward.Posted on Tim Rentowl15/05/2024Trustindex verifies that the original source of the review is Google. Ian will transform your sales organisation - plain and simple! Ian's training is the perfect antidote to lost sales, you might even be losing sales that you didn't realise that you could make! Ian gave me one fantastic example about the size of the lost sales opportunities in the hospitality sector - when associates don't upsell products and services, even small hospitality venues can be missing out on hundreds of thousands of additional revenue! If you fear that you might be missing out on profitable opportunities in your business - DM Ian and he'll do wonders for your sales figures!Posted on Nigel Rowland20/10/2023Trustindex verifies that the original source of the review is Google. I highly recommend you to speak with Ian about his alternative approach to selling, by making it easier for someone to buy your products and services using words even a six year old child would understand. By using the IanGenius approach, I have had a meeting with a CFO of a company turning over in excess of £70 million p.a., which could see a 267% return on my investment with only a 10% take up by this client's customers!!! This percentage figure isn't a typo................> now I need to work with Ian to convert the opportunity into paid business. Ian is also a very good advocate for his clients and is able to introduce me to potential like-minded, trusted and experienced new members for the RowlandSME GPS Network. Contact The IanGenius now and watch the £££ roll inPosted on Andrew McEwan04/10/2023Trustindex verifies that the original source of the review is Google. Let me tell you about my friend, Ian Genius. If you glance at his profile, you'll notice his tagline, 'Earth's Thickest Genius'. This title perfectly sums up the way Ian approaches his work - with a good deal of wit, loads of innovation, and an authenticity that's rare in the sales industry. Ian’s not your run-of-the-mill sales expert. Despite his past success, he’s always been open about his aversion to ‘traditional’ selling. It's refreshingly honest and it's what drove him to develop his unique approach - the 'IanGenius' Method. This novel methodology is his brainchild in response to his dislike for typical sales tactics - forceful persuasion, manipulation, or pushy closing techniques. Ian has proven, rather spectacularly if I may say so, that none of those are necessary to make a sale. He's replaced them with a straightforward strategy based on logic, respect, and simple numbers, which has shown some amazing results. You won't come across many like Ian: endearingly genuine, highly ethical, and extremely effective. If you're looking to multiply your sales conversions while keeping your integrity intact, then Ian Genius is your man. His strategy is simple, easy-to-digest, and downright effective. I can't recommend him enough.Posted on Josh B29/08/2023Trustindex verifies that the original source of the review is Google. I have had two sessions with Ian. I have read a lot of books on selling before starting my business but none of them hammer it home like Ian does. Not only is the skills that he teaches invaluable, he does it in such a beautiful way that anyone will be able to take away his teachings. If I could hire Ian as a salesman I would be a multi-millionaire by the end of the year (It's currently August). I cannot recommend him enough.Posted on Cat Knell Gerace01/02/2023Trustindex verifies that the original source of the review is Google. I hate selling. But I'm a business owner so I HAVE TO do it. In the past, I've spent hundreds of hours and thousands of pounds ££ looking for a way to make selling feel less like torture and more natural. But everything I tried relied on high-pressure or sleazy sales techniques that killed relationships instead of building them. I had all but given up. And then I met Ian Genius. Within the first three weeks of working together, I'd already made back my investment SIX times over and improved my conversion rate by FOUR times. He has not only helped me see the true value of my service, but he has also shown me how to TRULY enjoy taking control of conversations with prospects WITHOUT feeling sleazy or creepy. I'd still consider myself a work in progress but with my trusted friend Ian Genius on my side I feel like I have infinitely improved my chances of progressing my business. I highly recommend Ian Genius if you hate selling but want to learn a way to make more sales while having more fun.
Struggle to communicate value with confidence?
Lose high-value deals because prospects stall or ghost you?
Hold back because you don’t want to feel ‘salesy’
Then my unique b2b sales training is for you!
I’ve spent 25 years in sales, refining innovative ways to take the pressure out of selling while driving real results.
The techniques I’ve developed empower you to clearly showcase your value through a step-by-step strategy that makes buying from you feel effortless for your clients.
By simplifying your message and avoiding pushy tactics, you’ll win more business without overwhelming potential customers or feeling “salesy.” It’s about creating an environment where clients naturally see your services as the obvious solution.
Imagine gaining more clients, upselling premium services, and charging what you’re worth—all without hard selling. This approach isn’t just easier—it’s more effective.
No pressure. No selling. Just natural conversations that lead to lasting results.
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